Thursday, September 6, 2007


Loyal customers are a powerful ally. They can generate new business with the accolades they share about your product or services. They can be instrumental in getting and keeping a product stocked on shelves.

Here are tips of how to develop a Customer-Driven Marketing.

Generating Customers Interaction

Create a forum section in your company’s website which enable of getting customers feedback and interaction within themselves regarding your product or services. With this forum section you can monitor any comments and ideas that will boost customer satisfaction.

With this method you may also interact indirectly with your new customers, get in touch with the former customers, building your goodwill and creating a good business reputation.

Word-of-Mouth Marketing

Inspire your friends and existing customers to talk about your company and your product by giving them an excellent after sales service. Create a strategic marketing approach that will make your customer feel satisfied with your product or services. Satisfied customers normally will help you in “Word of Mouth Marketing”.

Customer Data

Find out what customers want. In order to do this, you should know who are your customers. Their general background regarding lifestyles, spending habits and so on. By doing a research about your customers, you will find a solution of how to channel your marketing strategy as per customers needs.

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