BLOG

Many entrepreneurs are looking for cost effective and free ways to spread the word about their business. One of the most effective ways to do this is through blogging.

What is a blog?

Even though blogs are becoming extremely popular, the concept is still developing. So why use a blog? For one, it can drive traffic to your site. If you have good content on your blog, people can learn from it and then find out about your company. Get clients to post testimonials or share their experiences with your product or service. A good blog can make your company more approachable and more real to your potential clients. And it can increase your website's search engine rankings.

If you're trying to reach out customers especially womens, a blog may be the perfect tool. A 2006 study by Johnson & Johnson found that 83 percent of moms spend their free time on the internet and one-third get support from other moms online. Advertising Age says that blogs are becoming a valued word-of-mouth network for mothers. Emarketer.com says that if a mom isn't writing a blog, she's reading one. Every day more than 1.6 million blogs get updated and 175,000 new ones get started.

If you looking forward to start your own blog, there are a lot of platforms that you can consider. You may consider some of the blogging provider below to get you started :

WordPress.com
Blogger.com
Blog.com
Vox.com
MovableType.com

Starting a blog is actually quite easy.

Just follow these steps :

Find a blogging provider like those mentioned above.
Personalize it using their templates and your images.
Decide what you want to post or write about.
Publish the blog by putting the URL on your site.
Be consistent. Keep people coming back by regularly posting new information.

Even if you don't have a blog, there are big benefits to visiting other blogs. A blog can help you learn about other products or services that may help your business. Some blogs will give you the opportunity to reach out and speak with other blogger in your same position.

Whenever you have the opportunity, post on other blogs. Every time you get your company link online, you can increase your potential for search engine rankings. Of course, make posts only where appropriate. You can find plenty of personal and business blogs where it would be relevant to share information about your company.

There's a lot of great information out there about starting and marketing your blog.

So, don’t just visiting and reading other people blog. Create and start you own blog now.