BUSINESS STRATEGY

Are you just starting a business or already doing business for more than a year?

Is your sales increasing or you find it hard to do so ?

Maybe you should do something about it.

Here are some business strategy that you may apply.

Signboard
Your signboard should be easily recognize and visible. Your business name should be clearly identified and related to the type of business you offered. This is very important so that people know what exactly you offered and where you are.

Business Location
Your business location should be conveniently located. This is important in order to facilitate easiness for you customers to find and locate you.

Attractive Business Offer
Attract customers to buy more by attractively pricing a package of two services. Example : a pedicure service is $25, and a manicure and pedicure together cost only $35, so … the chances of your customers pay $35 is bigger.

Manpower
You should have enough staff and flexibility to handle your business. By having adequate staff , this will make your business running smoothly.

Referral
Even though this seem simple or sometimes being neglect by most of us , however if fully used , the impact is promising. For example , in personal care services , hotels are a perfect source of referrals for hair salons, spas, nail boutiques, and other personal care services. There is probability that potential customers will ask at the front desk of a hotel for such services. If the owner of the manicure store regularly dropped off business cards to the major hotels, perhaps even given some of the staff free manicures, they would have known the company's name. Figure out who could send business your way and keep in touch.

Be Visible And Proactive
Make sure that customers know you and let customers find you. Some of the most effective ways to be seen include having a well-trafficked location, good signage, an ad in the Yellow Pages, and a regular ad in the local newspaper.

Develop a mailing list.
Get in touch with your customers. With a mailing list, you could have sent a reminder card to any customers you hadn't seen in a while, let customers know of special promotions, and if you changed locations, tell customers how to find you. One of the biggest mistakes most small companies make is failing to stay in touch with customers.

Give reminders of possible "second sales."
For example : most of the nail salon's customers come in for over an hour a week for manicures. But they don't get reminded of other ways to spend their money. The owners could have easily prompted customers with small signs saying things like "Looking for a gift? We sell gift certificates." "Treat yourself right -- try a pedicure." "Take your color home -- we sell nail polish."

Make your space inviting.
In most businesses, you want to keep your customers around as long as possible. The longer they linger, the more they'll usually spend. (Not always, of course; some companies want to get customers in and out quickly.) In any case, you want customer to enjoy coming to you. For example : ensure your place is always clean, put an attractive decoration and create a situation that will make your customers remember you . Look around at most small establishments; you'll be amazed at how few have bothered to provide a visually interesting or inviting space. But that's also part of merchandising.

The above steps would have cost very little, yet they might result in significant increases in sales. So take an hour, soak your toes in hot water, look around and think about a few ways you too might add to your bottom line.